Media InSite provides cutting-edge media monitoring and media verification products and services. We monitor and analyse radio and television broadcasts, as well as the print media. We also handle corporate and brand imaging, public relations campaigns and music. Images/AboutMediaInsite.png

Accountability is becoming a significant advertising industry issue. Advertisers are holding their agencies more accountable for delivering their ad buys. Radio, especially, is viewed as an imperfect medium — suffering from serious accountability issues, including wrong time periods, incorrect copy or spot rotation, several seconds of audio not aired, or the entire spot simply not airing. With Media InSite, powered by Mediaguide, advertisers and agencies are able to ensure that the right spots and tags aired in the right markets at the right times; can quickly identify and correct broadcast errors; and spend less time and money dealing with after-the-fact discrepancies.

Media InSite provides our clients (such as advertisers and advertising agencies) with competitive ad data reports. Our customers can use these reports to create advertising strategies, to study the advertising strategies of their competitors, and to monitor what their competitors are spending on advertising. We integrate this comprehensive ad monitoring information with other data, such as estimated advertising costs and ratings, to create advertising expenditure measurement reports. Ad data reports are available online and can be delivered directly to the client’s desktop. The reports are pre-formatted based on each customer’s specific needs and requirements.